How I Increased Organic Traffic by 76% for a Plumbing Client

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The Story

Collaborated with a local plumbing business in the USA, aiming to boost their online visibility and generate more leads in their service areas. The primary objective was to drive organic traffic and improve local search rankings, essential for attracting customers in a competitive local market.

Client Challenge

The Client Plumbing business faced challenges typical of local service providers. While they were well-known in their community, their online presence was underwhelming, and they struggled to rank well in local search results. The challenge was not just to increase traffic but to ensure that it was highly localized, bringing in customers who were ready to book services.

My Strategy

Understanding the importance of local SEO for this type of business, I devised a comprehensive strategy that focused on both on-site and off-site optimization:

1. Website Audit:

   First, I started with a detailed audit of their website to identify technical issues and areas for improvement. This included optimizing site speed, ensuring the website was mobile-friendly, and enhancing the user experience to encourage visitors to take action.

2. Keyword Research:

   I conducted thorough keyword research with a focus on location-based search terms. I identified high-intent keywords that potential customers in their service area were searching for, ensuring the business appeared prominently in local searches.

3. On-Page Optimization:

   I optimized key pages, including service pages and contact pages, with targeted local keywords. Meta titles, descriptions, and headings were refined to improve relevance for local searches. I also improved internal linking to guide visitors smoothly through the website.

4. Local SEO Optimization:

   After all that, I optimized the client’s Google My Business profile, ensuring accurate and consistent NAP (Name, Address, Phone Number) information across all directories. I also focused on generating local citations and encouraged satisfied customers to leave positive reviews, which are critical for local rankings.

5. Content Optimization:

   I created and optimized content specific to the plumbing industry, including blog posts on common plumbing issues and maintenance tips. I integrated location-specific keywords to make the content relevant to local audiences, further boosting local search visibility.

6. Off-Page SEO:

   Finally, I executed an off-page SEO strategy, acquiring backlinks from reputable local websites and industry-specific directories. Social media outreach was also part of the plan, increasing the business’s visibility in the local community.

The Resuls

The client saw a significant increase in organic traffic to their website after implementing SEO strategy. Here are some of the results:

• 76% increase in organic traffic
• 67% increase in organic Session
• 65% increase in organic traffic Value
• 130% increase in keywords ranking in top 10 of SERP

The traffic was not only higher in volume but also more relevant, leading to a noticeable increase in service bookings and customer inquiries from the targeted local area.

If you’re a local business looking to improve your online presence and attract more customers in your service area, I can help. Let’s discuss how my SEO expertise can drive growth for your business. Whether you’re just getting started or looking to enhance your current strategy, contact me today to take your SEO to the next level.

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