How I Increased Organic Traffic by 89% for a Real Estate Client

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The Story

I recently worked with a real estate business aiming to increase their online visibility in a highly competitive market. The goal was to drive organic traffic and attract qualified leads by optimizing their website and focusing on local search, a crucial aspect of SEO for real estate businesses.

Client Challenge

The client faced the dual challenge of increasing their general online visibility while also ensuring they appeared prominently in local search results. Despite having a well-established business, their online presence was limited, and they struggled to attract local leads through organic search. The challenge was not just to boost overall traffic but to ensure that the traffic was highly targeted, leading to inquiries and appointments.

My Strategy

To address these challenges, I implemented a strategic SEO plan that incorporated both general and local optimization techniques:

1. Website Audit:

   First, I Start with a comprehensive website audit to identify and fix technical issues. This included improving site speed, ensuring mobile responsiveness, and optimizing the overall user experience, which is particularly important for potential clients browsing listings.

2. Keyword Research:

   I conducted extensive keyword research tailored to the real estate sector. This involved identifying high-value keywords, including location-based terms that potential buyers and renters were likely to search for.

3. On-Page Optimization:

   Then, I optimized key pages, including property listings and service pages, with the identified keywords. Meta titles, descriptions, and headings were refined to improve search engine rankings. Internal linking was enhanced to ensure that users and search engines could easily navigate the site.

4. Local SEO Optimization:

   Recognizing the importance of local search for real estate, I focused heavily on local SEO. This involved optimizing the client's Google My Business profile, ensuring consistent NAP (Name, Address, Phone Number) information across all online directories, and generating local citations. I also encouraged client reviews, which play a significant role in local rankings.

5. Content Optimization:

   I created and optimized content that resonated with the local audience. This included neighborhood guides, market trend analyses, and blog posts focused on real estate tips and advice. By integrating location-specific keywords, we ensured the content was highly relevant to the target market.

6. Off-Page SEO:

   Finally, To further boost online authority, I implemented a robust off-page SEO strategy, including acquiring high-quality backlinks from reputable real estate and local websites. We also engaged in social media outreach to increase brand awareness and drive traffic.

The Resuls

The client saw a significant increase in organic traffic to their website after implementing SEO strategy. Here are some of the results:

• 89% increase in organic traffic
• 80% increase in organic Session
• 78% increase in organic traffic Value
• 170% increase in keywords ranking in top 10 of SERP

If you’re in the real estate industry and looking to improve your online visibility and attract more local clients, I’m here to help. Let’s discuss how my expertise can drive success for your business. Whether you’re just getting started or looking to optimize an existing strategy, contact me today to take your SEO efforts to the next level.

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