SEO Case Study

How I Increased Organic Traffic by 101% for a SaaS Client


The Story

I had the opportunity to work with a B2B SaaS company offering advanced AI tools for text-based files. As they were entering a competitive market, the stakes were high, and the goal was clear: to drive significant organic traffic to their platform.

Client Challenge

The Client faced several challenges typical of emerging B2B SaaS companies. Despite having a cutting-edge product, their online visibility was minimal, with organic traffic stagnating. They needed to differentiate themselves from competitors, rank higher on search engines, and drive qualified leads to their site. The challenge was not just to increase traffic but to ensure that the traffic was highly relevant, leading to conversions.

My Strategy

To address these challenges, I implemented a strategic SEO plan:

  1. Website Audit:

    First, I conducted a comprehensive audit to identify technical issues, optimize site speed, and ensure mobile responsiveness.

  2. Keyword Research:

    I performed in-depth keyword research to uncover high-impact terms that competitors had missed, focusing on those most relevant to this website niche.

  3. On-Page Optimization:

    I optimized website elements, including titles, descriptions, headings, and internal linking, to enhance search engine crawlability and user experience.

  4. Content Optimization:

    I revamped existing content and created new, high-quality content targeting the identified keywords, ensuring it resonated with the target audience and aligned with search engine algorithms.

  5. Off-Page SEO:

    Finally, I executed a robust off-page SEO strategy, including quality backlink acquisition and social signals, to further boost search engine rankings and domain authority.

The Resuls

The client saw a significant increase in organic traffic to their website after implementing SEO strategy. Here are some of the results:

  • 101% increase in organic traffic
  • 80% increase in organic Session
  • 68% increase in organic traffic Value
  • 160% increase in keywords ranking in top 10 of SERP

If you're looking to achieve similar results and grow your business's online presence, let’s discuss how my expertise can drive success for your company. Whether you’re in the early stages or looking to enhance your current strategy, I’m here to help. Contact me today to take your SEO to the next level.

Project information

  • Category SAAS AI Tool
  • Client Humanta