How I Scaled a High-AOV E-Commerce Store with Facebook Ads

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The Story

I had the opportunity to work with a high-average-order-value (AOV) e-commerce store that sold premium products. The client was experiencing limited growth in their Facebook Ads campaigns, struggling to achieve sustainable returns at scale. They reached out to me to improve their campaign performance and help them scale their ad spend profitably.

Client Challenge

The client faced significant challenges with their Facebook Ads campaigns. Firstly, their cost per purchase was extremely high, making it difficult to sustain a profitable business, especially considering the premium pricing of their products. Secondly, as they attempted to scale their ads, the cost per result skyrocketed, limiting their ability to increase sales without sacrificing profit margins. Lastly, the client experienced inconsistent performance across different campaigns, leading to unpredictable results, making it challenging to develop a reliable marketing strategy.

My Strategy

To overcome these challenges, I implemented a data-driven Facebook Ads strategy focused on maximizing ROAS while keeping costs under control:

1. Existing Campaign Audit
2. Divide Campaigns into Multiple Audience Segments
3. Create Custom and Lookalike Audiences
4. Diversify Ad Creatives with Video, Carousel, and Image Ads
5. Test Various Messages Highlighting Product Uniqueness
6. Apply Tiered Campaign Structure for Accurate Budget Allocation
7. Set Budget Caps to Control Spending
8. Implement Dynamic Retargeting Campaigns
9. Run Upsell Ads to Existing Customers
10. Monitor Key Performance Indicators for Data-Driven Decisions
11. Scale Best-Performing Ad Sets and Campaigns

The Results

The campaign performance was outstanding, achieving remarkable results across all key metrics:

• 39% Increased Purchases
• 17% Decrease Cost Per Purchase
• Consistent Sales Growth

By refining audience targeting, optimizing ad creatives, and implementing a strong retargeting strategy, I was able to scale the e-commerce store’s Facebook Ads campaigns profitably. The client saw a consistent increase in sales volume while maintaining a manageable cost per purchase, ultimately driving higher revenue for their business.

If you’re looking to scale your e-commerce store with Facebook Ads, I can help you optimize your campaigns for maximum ROI. Let’s discuss how we can work together to grow your business!

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