How I Maximized Lead Generation with Facebook Ads for a Flooring Business

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The Story

I was approached by a flooring business looking to increase their leads and grow their customer base through Facebook Ads. They had never run a successful Facebook campaign before, and they needed an expert to create, manage, and optimize their ad campaigns to drive conversions and maximize their return on ad spend (ROAS).

Client Challenge

The client was struggling with their Facebook Ads. Firstly, their brand presence was very week, making it difficult to establish a strong online presence. Secondly, they struggled to identify and engage with their target audience, comprising homeowners and contractors seeking flooring services. Lastly, they needed to generate leads at a cost-effective rate, ensuring a profitable return on investment (ROI) to sustain their business growth. These challenges required strategic solutions to enhance their online visibility, target the right audience, and optimize lead generation costs.

My Strategy

To overcome these challenges, I implemented a data-driven Facebook Ads strategy focused on maximizing Quality Leads while keeping costs under control:

1. Created Buyer Persona
2. Compaign Strategy
3. Conduct Audience Research
4. Segment Audience by Interest and Location
5. Create Engaging Ad Creatives and Copy
6. Highlight Benefits and Use Strong CTAs
7. Facebook Leads Generation FORM optimizations
8. Utilize the Highest Volume Bid Strategy
9. Monitor and Adjust Campaign Performance
10. Scale Budget on High-Performing Ad Sets

The Results

The campaign performance was outstanding, achieving remarkable results across all key metrics:

• Generated 78 Facbook form Leads and 328 website Leads
• 29% Decrease in Cost Per Lead
• Cost per lead is $29
• 1.89 million total reach

If you’re struggling to get quality leads from your Facebook Ads campaigns or want to scale your advertising to the next level, I can help. I specialize in designing high-converting campaigns that drive results while optimizing for cost-effectiveness. Contact me today, and let's discuss how we can grow your business togather!

Let's Discuss Your Project