How I Achieved 44% Increase in Leads in Just 28 Days for a UK Education Provider

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The Story

A leading education provider in the UK reached out to me with concerns about their Google Ads performance. Their previous campaigns were generating inconsistent results, leading to sporadic conversions. They needed a solution to stabilize and increase their lead generation efforts while maintaining a cost-effective strategy. Within a one month of optimizing their account, I delivered a significant 41% increase in leads.

Client Challenge

The client was struggling with their Google Ads, facing three main challenges. Firstly, their campaigns were generating leads inconsistently, with no clear pattern or consistency. Secondly, a significant portion of their ad budget was being wasted on clicks that failed to convert into leads. Lastly, their campaigns lacked proper optimization, resulting in missed opportunities for improvement and hindering their ability to achieve their marketing goals.

My Strategy

To overcome these challenges, I implemented a data-driven Google Ads strategy focused on maximizing conversions while keeping costs under control:

1. Campaign Restructuring
2. Conduct Proper Keyword Research
3. Implement Advanced Conversion Tracking
4. Analyze User Behavior Data
5. Refine Audience Targeting
6. Exclude non-converting segments
7. Adjust Bids Based on Data
8. Use Smart Bidding Strategies for Cost Control
9. Create Perfect Ad Copy and Descriptions
10. Optimize for Maximum Conversions

The Resuls

The impact of these optimizations was impressive:

• 41% Increase in Leads
• 39% Decrease in Cost Per Lead
• Click-through rate improved to 8.91%
• Cost per click (CPC) dropped to £1.71

Are your Google Ads campaigns delivering inconsistent or lackluster results? I specialize in optimizing Google Ads for lead generation, driving significant improvements in just a few weeks. Contact me today to see how I can help increase your leads and improve your ROI.

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