How I Optimized Google Ads to Increase Leads by 7% and Reduce Costs by 34% for a Kitchen Cabinet Business

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The Story

The client, a kitchen cabinet design, manufacture, and delivery company, approached me with a pressing challenge. Their existing Google Ads campaigns were yielding leads, but at unsustainably high costs, negatively impacting their profitability. They needed a solution that would lower their cost per lead while maintaining or increasing their lead volume.

Client Challenge

The client was struggling with their Google Ads, facing three main challenges. Firstly, the cost of acquiring new leads was too high, making it difficult to achieve profitable growth. Secondly, their ad budget was being wasted on irrelevant clicks due to poor keyword targeting, resulting in non-converting traffic. Lastly, their campaigns lacked effective audience segmentation, leading to inconsistent performance and unnecessary expenses on unqualified prospects. These issues were hindering their ability to get the most out of their Google Ads and achieve their marketing goals.

My Strategy

To overcome these challenges, I implemented a data-driven Google Ads strategy focused on maximizing conversions while keeping costs under control:

1. Campaign Restructuring
2. Smart Targeting
3. Conduct Proper Keyword Research
4. Add Daily Negative Keywords
5. Implement Perfect Location Targeting
6. Use Manual Bidding Strategy for Cost Control
7. Create Perfect Ad Copy and Descriptions
8. Increase Quality Score to Reduce Costs
9. Add Relevant Extensions

The Resuls

After implementing all these strategies, here are some of the results:

• 7% Increase in Lead Volume
• 34% Decrease in Cost Per Lead
• Conversion rates increased

Are your Google Ads campaigns draining your budget without delivering profitable results? Let’s work together to reduce your lead costs and maximize conversions. Contact me today to optimize your campaigns and see measurable improvements in performance!

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