How I Achieved a 33.74% ROAS for a Roofing Client Using Google Ads

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The Story

I recently worked with a roofing client who wanted to increase their lead generation through Google Ads. The goal was to drive high-quality traffic to their website and convert that traffic into leads, all while maintaining a strong return on ad spend (ROAS).

Client Challenge

The client faced intense competition in the roofing industry, making it difficult to stand out and attract potential customers online. They needed a strategic approach to maximize their ad spend and ensure a steady flow of conversions.

My Strategy

To overcome these challenges, I implemented a data-driven Google Ads strategy focused on maximizing conversions while keeping costs under control:

1. Landing Page Optimization
2. Deep Competitor Analysis
3. Use Google Lead Generation Campaigns
4. Conduct proper Buying Intent Keyword Research
5. Add Daily Negative Keywords
6. Implement Perfect Location Targeting
7. Use Manual Bidding Strategy for Cost Control
8. Create Perfect Headlines and Descriptions
9. Increase Quality Score to Reduce Costs
10. Add Callouts and Side Link Extensions

The Resuls

After implementing all these strategies, here are some of the results:

• 7.31K increase in Clicks
• 688K increase in Impressions
• 11.99 increase in Conversions
• 33.74% increase in ROAS

This Google Ads campaign successfully generated high-quality leads for the roofing client while maintaining a strong ROAS. Through strategic targeting, keyword optimization, and continuous ad testing, I was able to deliver results that exceeded the client's expectations.

If you're looking to maximize your online advertising efforts and drive growth for your business, I can help. Let's discuss how I can bring similar success to your Google Ads campaigns.

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